Every year I hear grumbling on social media about Bird of the Year, and apologies from those running the accounts for spamming everyone’s feed with over-the-top bird enthusiasm. But, I reckon that the Bird of the Year is so incredibly important, and this is why:

For context, I’m currently studying non-human charisma (the it-factor of nature) and whether, in New Zealand, we put more money, time and effort into conserving the critters and plants that we find charismatic over the ones that we don’t. When I tell professional conservationists what I’m looking at they say something along the lines of…

Sophie Fern

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